K-HOLE UP153
K-HOLE is a trend forecasting group based in New York. It was founded by Greg Fong, Sean Monahan, Emily Segal, Chris Sherron, and Dena Yago.
They released five trend reports between 2010 and 2015, and always acknowledged the inability of the format to actually predict trends. Instead, their reports map out possible approaches to understanding the cultural chaos of the past decade. Where the regular trend forecast is usually an internal document, commissioned from branding agencies by firms that hoped to better understand the future demands and desires of their potential markets, K-HOLE produces a public form of consumer fiction.
http://khole.net/
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They released five trend reports between 2010 and 2015, and always acknowledged the inability of the format to actually predict trends. Instead, their reports map out possible approaches to understanding the cultural chaos of the past decade. Where the regular trend forecast is usually an internal document, commissioned from branding agencies by firms that hoped to better understand the future demands and desires of their potential markets, K-HOLE produces a public form of consumer fiction.
http://khole.net/
