Genericide UP182

Genericide is a insider slang from the universe of intellectual property law - a blend of “generic” and “suicide”. It’s the process by which a brand name loses its distinctive identity as a result of being used to refer to any product or service of its kind - think kleenex, heroin, cellophone, aspirin, thermos.

Genericide happens when the sheer linguistic power of a brand overwhelms it, causing it to turn itself into a viral identity.