New Luxury UP256

New Luxury is a neologism popularized by the media and forecaster brand HIGHSNOBIETY, appealing to a new type of consumer, who sympathizes with a greater holistic narrative, iconicity, zero-waste, and circular economy.

The New Luxury can be seen as aspiration, desire, and a culture of inclusivity. It is about culture, community, the values we share — aligning ourselves with brands who can help enhance that worldview.

In the post-recession age, the new luxury consumer is mindful and future-oriented, looking to remove themselves from outdated models of mass consumption. The New Luxury is the optimization of utility, quality, and iconicity reducing excessive production to fewer, better-designed products using more efficient operations.